Yodgee Footwear has traded from South Melbourne Market since 1939, making it one of the longer-standing family businesses operating from Stall 66 in Aisle B. The stall stocks a solid line-up of comfort and lifestyle footwear brands, including Birkenstock, Blundstone, R.M. Williams, Dr Martens, FitFlop, Merrell, Miz Mooz and Naot, alongside Aigle gumboots and wet-weather clothing. Beyond retail, Yodgee also offers a shoe repair service, extending the life of well-worn footwear rather than requiring a full replacement, a point of difference from many footwear retailers that focus purely on new stock. Gift vouchers are available for customers wanting to give the choice of a new pair to someone else, and the business also sells a portion of its range through its own online shop for customers outside market trading days. Trading on the Market's usual Wednesday, Friday, Saturday and Sunday schedule, Yodgee Footwear suits both a planned footwear shop and a spontaneous stop for a repair while visiting the Market for produce and food. Its long history in the same location has made it a familiar fixture for regular market-goers, and its brand range covers everything from workboots to everyday sandals.