The Otherside Fashion Agency occupies an architecturally designed showroom on Clarendon Street, but unlike most businesses on this stretch of South Melbourne, it isn't a public retail store. Since launching in 2017, directors Catherine Parini, Ida Kalimeris and Elissa Creigh have built the agency around representing a curated group of Australian fashion labels, managing their curation, placement, service and growth within the wholesale market. The showroom itself is designed to reflect the identity of the brands it represents, giving retail buyers a considered space to view collections rather than a standard trade office. It's a model that sits behind the scenes of South Melbourne's fashion retail strip, connecting the independent Australian labels stocked in stores across the country back to a single Clarendon Street base. For visitors, The Otherside is more a piece of South Melbourne's creative fashion infrastructure than a shopfront to browse, reflecting the suburb's role as a hub for both retail and the trade side of Australian fashion.