The Only Label

An independent South Melbourne Market label reworking 60s, 70s and 90s silhouettes into upcycled, street-style womenswear.

The Only Label trades from Stall 137 in South Melbourne Market's SO:ME Space, an independent Melbourne womenswear label built on designer Net C.'s background in upcycling vintage clothing. Drawing on 60s mod, 70s bohemian and 90s grunge, the pieces mix street style with retro detailing, designed in Melbourne and made in Thailand.

The Only Label is one of the more distinctive fashion finds inside South Melbourne Market, run from Stall 137 in the SO:ME Space by independent designer Net C. Her background in upcycling vintage clothing shapes the whole label, with collections that pull from 60s geometric mod, 70s bohemian ease and 90s grunge, reworked into pieces that feel current rather than costume-like. Tops, pants, culottes, jeans, jumpsuits and dresses make up the core range, most cut in playful, print-driven fabrics that lean into the label's retro references rather than smoothing them out. Everything is designed in Melbourne and made in Thailand, giving the label a genuinely independent footing distinct from the fast-fashion labels found elsewhere. For market visitors after something beyond the usual food and produce stalls, The Only Label is worth a detour through the SO:ME Space, with the option to shop the same range online afterwards if a piece doesn't fit or sells out on the day. It's a fitting neighbour for a market known for celebrating independent local makers.

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