ReGroup Now is a group-ticket booking service headquartered on Albert Road, South Melbourne, specialising in arranging discounted seats and flexible payment options for schools, community groups and theatre patrons attending major touring productions. The business was founded by Reez Saidin, who previously worked in ticketing roles at Ticketek, Antix Management and The Australian Ballet before starting the company. ReGroup Now's model allows groups to reserve tickets and pay later rather than committing full payment upfront, alongside subscriber invitations and other perks aimed at frequent theatre-goers. It has arranged group bookings for major productions including The Lion King, The Book of Mormon, Mrs Doubtfire and Cirque du Soleil's KOOZA, and counts Disney Theatrical Productions and Cirque du Soleil among its clients. The business operates a national service from its South Melbourne base, working with schools and theatre groups across Melbourne, Sydney, Perth, Adelaide and Brisbane, and offers a National Relay Service friendly phone line for deaf and hearing-impaired customers. For teachers, group organisers or theatre fans wanting to bring a crowd to a big touring show without managing individual ticket purchases, ReGroup Now provides a dedicated booking channel built specifically for that purpose.