Luna & Soul is an Australian yoga and activewear label with a retail stall in the Centre Aisle of South Melbourne Market, Shop 168. The brand's founder moved into ethical fashion after working within the fast-fashion industry for retailers including Topshop and Zara, later building Luna & Soul around a circular-design philosophy and a preference for organic and sustainable materials. The market stall stocks the label's core range of leggings, tops and sports bras made from organic cotton, alongside yoga and pilates accessories, mala beads and other meditation tools. Beyond activewear, the shop carries a broader selection of mindful lifestyle items, including crystals, incense, ritual tools and journals, positioning it as much as a wellness-oriented gift stop as a clothing retailer. Luna & Soul operates with a stated commitment to plastic-free packaging and ethical manufacturing throughout its supply chain. Customers can also shop the full range online, with the website offering wholesale enquiries, a teacher discount programme and easy returns. Gift vouchers are available for purchase at the market stall, and the business offers click and collect alongside standard online shipping. The South Melbourne Market location trades on the market's usual Wednesday, Friday, Saturday and Sunday schedule, giving shoppers a chance to see and try the range in person before buying either in-store or online.