bikeNOW has operated as a family-owned bike shop on Kings Way in South Melbourne since 1986, building a showroom that covers mountain bikes, road bikes and electric bikes alongside apparel, parts and accessories for riders at every level. The workshop is authorised to service Specialized, SRAM, Shimano and Roval components, and also offers professional bike fitting for customers wanting a setup tailored to their riding style. Rental bikes are available for visitors who want to test a model over a longer ride than an in-store trial allows, a useful option for anyone exploring South Melbourne and the surrounding bay trails without committing to a purchase first. Parking is available at the rear of the store off Victoria Street, and the showroom sits within walking distance of two tram stops, making it accessible without a car. Cyclists are welcome to bring bikes inside while browsing, with staff keeping an eye on them during a visit. Between retail, servicing and hire, bikeNOW functions as a full-service stop for anyone in South Melbourne needing anything from a quick tune-up to a new bike.