Lara's Women's Clothing occupies Stall 104 in Aisle G of South Melbourne Market, a family-run business now in its third generation. Lara Grieve's grandmother established the stall in 1957, and Lara, who grew up around the market from the age of three, took over the business roughly three decades ago, carrying on the same focus on affordable women's fashion. The stall stocks dresses, tops, pants, coats and shoes alongside accessories, with a particular focus on Caroline Morgan clothing, Ajoy parkas, Italian linen pieces and vegan leather pants. Garments are pitched at everyday wear for women shopping at the market, and gift vouchers are available in-store for customers buying for someone else. South Melbourne Market trades Wednesday, Friday, Saturday and Sunday, and Lara's operates within those hours alongside the market's food, produce and specialty stalls. The market itself sits at the corner of Coventry and Cecil Streets and has been a fixture of the area since the nineteenth century, giving Lara's a long-standing position within one of South Melbourne's best-known retail landmarks. Lara Grieve has been recognised by the market as one of its long-serving traders, featuring in its International Women's Day coverage as an example of the family businesses that have operated there across multiple generations.