Bubblegum Casting has represented children and teenagers for modelling, television and film work since 1981, making it Australia's longest-running agency in this field. Based on Gladstone Street in South Melbourne, with sister offices in Sydney and Brisbane, the agency represents talent from around three months old through to 17 years of age. Families sign up at no upfront agency fee, though there is a charge for initial profile setup and professional headshots, taken at the agency's in-house photography studio under its POP! Photography brand. Signed talent can also access acting and modelling coaching and workshops, and the agency runs regular open casting events across Melbourne, Sydney and Brisbane to scout new talent. Bubblegum Casting's roster has appeared in campaigns and productions for major brands including Disney, Target, Country Road Kids, Kmart and Nickelodeon. The agency also operates an adult division, Hunter Talent, from the same Gladstone Street building, for talent aged 18 and over. For South Melbourne families curious about modelling or acting for their children, Bubblegum Casting's four-decade track record and in-house studio make it one of the more established starting points in the industry.