Taking Shape South Melbourne sits on Coventry Street, part of a national chain built entirely around dressing women with curves rather than treating plus sizing as an afterthought. The store stocks dresses, tops, workwear and sleepwear across an extended size range, giving shoppers a genuinely dedicated curve-fashion destination rather than a limited section within a broader store. Personal styling is a real part of the offering here, with sessions bookable online or by calling ahead, aimed at helping customers navigate fit and cut rather than guessing alone. Practical extras include Click & Collect, buy-now-pay-later options and a rewards program, alongside metered street parking directly outside the store for anyone driving in. The location itself is convenient for a broader South Melbourne visit, sitting next to Juniper cafe and within easy reach of South Melbourne Market, Chéri, Hector's Deli and Hunky Dory Fish and Chips, making it easy to combine a shopping stop with the rest of the neighbourhood.