Lana Berg

Lana Berg has curated more than 40 Australian and European labels on Clarendon Street since 2003, backed by free in-store personal styling.

Lana Berg has been dressing South Melbourne women in premium Australian, New Zealand and European fashion since 2003. The Clarendon Street store stocks more than 40 labels spanning smart-casual, workwear and occasion pieces, handpicked with a range of shapes and sizes in mind. Owner Lana and her in-house stylists offer free personal styling sessions, helping shoppers build a wardrobe rather than just buy a single outfit.

Lana Berg has been a fixture of the Clarendon Street shopping strip since 2003, built around a genuinely broad edit of more than 40 Australian, New Zealand and European labels, including Monari, Sacha Drake and Mela Purdie. Rather than chasing a single trend or silhouette, the racks are handpicked to suit a wide range of shapes and sizes, from smart-casual staples to workwear and special occasion pieces. What sets the store apart is its styling service. Owner Lana and her team offer free in-store styling sessions, working through colour and body-shape considerations to help customers put together outfits rather than just leave with a single item. It's a level of personal attention that's harder to find in bigger retail chains, and it's earned the store a loyal local following over two decades. The boutique operates both in-store and online, with free express shipping on orders over $180 for shoppers further afield. For anyone exploring Clarendon Street's fashion strip, Lana Berg is worth factoring in extra time for, whether that's for a considered wardrobe refresh or simply to see what's new on the rails this season.

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