Connection is one of the longer-standing names at South Melbourne Market, with the O'Dwyer family trading from the market since 1954 and now running the stall across four generations. What began as a straightforward gift and homewares stall has grown steadily over the decades into a considered mix of home décor, everyday gifts and, more recently, a genuine focus on fragrance. At the stall in Aisle G, shelves are stocked with homewares and décor pieces, coasters, trinket trays, frames, lighting and small furniture, alongside an eclectic range of gifts, books and cards. The standout, though, is Connection Parfumerie, a section dedicated to niche and international perfume houses, candles and diffusers that the family has built relationships with over years of buying for the store, giving the range a depth you wouldn't expect from a market stall. Connection also trades online, with the full range mirrored on its website and free delivery available on larger orders, plus click and collect for anyone who'd rather pick up in person. The stall stocks Jellycat plush toys too, which makes it a reliable stop for a children's gift as well as homewares. Given its history at the market, Connection is worth visiting for the story as much as the shopping, it's rare to find a stall that's been run by the same family for over seventy years, let alone one that's kept evolving rather than standing still.