Aura Home South Melbourne Store

A Coventry Street concept store from the Aura Home brand, styled as room sets showcasing bedlinen, furniture, rugs and candles.

Aura Home's South Melbourne concept store occupies 278 Coventry Street, one of only two bricks-and-mortar stores the Melbourne bedding and homewares brand runs (the other is in Toorak). Rather than shelves of stock, the space is set up as a series of styled rooms, showing off bedlinen, cushions, throws and towels alongside furniture, lighting, candles, natural rugs, baskets and planters. Staff are on hand for styling advice if you're working on a specific room.

Aura Home's South Melbourne concept store sits at 278 Coventry Street, one of two retail stores the brand operates in Melbourne alongside a second store in Toorak. Rather than a straightforward shop floor, the space is arranged as a series of individually styled rooms, letting you see how the brand's bedlinen, cushions, throws and towels might actually look at home rather than just on a shelf. The range extends beyond bedroom and bathroom basics to natural rugs, woven baskets, table linen, ceramics, planters and pots, plus a furniture and lighting selection and a wall of scented candles. Staff on the floor offer styling advice, which is useful if you're working through a whole room rather than picking up a single item. Afterpay is available for anyone spreading out the cost, and the store offers free shipping Australia-wide on online orders over $200 with 30-day returns if something doesn't suit once you get it home. The South Melbourne store keeps slightly longer hours on weekdays than weekends, opening from 10am daily and closing later Monday to Saturday than on Sunday. It's an easy stop if you're restyling a bedroom or bathroom and want to see fabrics and finishes in person before committing.

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