Gaga Music is an independent music company that has been active in Australia's publishing and sync world since 2007. Founded by Grant Gillies, the business is built around three connected services: publishing administration, sync representation for film, television and advertising, and digital aggregation and distribution for independent artists and labels. The company administers and pitches a large catalogue of independent music rights, drawing on relationships with labels and publishers including Warp, Thirdside, Rough Trade, Arts & Crafts, Numero and Secretly Canadian, among others. Its sync work has placed songs from artists on its books into television series, advertising campaigns and other screen projects, while its digital distribution arm helps independent artists get new releases onto streaming platforms. Gaga Music runs its Melbourne office from Buckhurst Street in South Melbourne, with a second office in Surry Hills, Sydney, and working relationships that extend to Auckland. The team includes specialists across licensing, royalties and digital coordination, reflecting a business that operates behind the scenes of the wider music industry rather than as a public-facing venue, connecting independent songwriters and labels with the commercial side of the business through publishing, sync and distribution.