The Sweetshop

The Sweetshop is a production company on Francis Street producing commercials, branded films and entertainment content, part of a global network of offices across six countries.

The Sweetshop is a production company with a studio on Francis Street in South Melbourne, one of six offices spanning Australia, New Zealand, the United States, the United Kingdom and Thailand. Founded in New Zealand in 2001, the company represents a roster of directors making commercials, branded content and entertainment projects. The Melbourne studio is led by co-managing directors Edward Pontifex and Greg Fyson, supported by a small local production team.

The Sweetshop is a production company with a studio on Francis Street in South Melbourne, one of six offices that make up a global network spanning Australia, New Zealand, the United States, the United Kingdom and Thailand. The company traces its roots back to 2001, when three Auckland filmmakers set out to build a studio that put directors and craft first, and describes itself today as one of relatively few major production companies with an all-female leadership team, headed by founding partner and CEO Melanie Bridge. The Melbourne studio represents a roster of commercial directors who work across advertising, branded content and entertainment projects for agencies and brands. Locally, the office is led by co-managing directors Edward Pontifex and Greg Fyson, supported by a production coordinator and director's assistant who help run day-to-day bookings and shoots. The wider Sweetshop network is B Corp certified, reflecting a stated commitment to environmental and social accountability alongside its creative work, and the company also operates The Gardening.club, a related studio focused on AI and visual effects. For agencies and marketers working on a shoot in Melbourne, The Sweetshop's studio functions as a production partner rather than a public-facing venue, connecting local briefs with directors from across its international roster. Enquiries typically go through the company's website or its Melbourne production team directly.

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